The
Cadbury Flake bar was originally launched in 1920. The concept of the Flake
was discoved by a Cadbury employee who filled the chocolate moulds. Once the moulds
were full, the excess chocolate used to spill over the edge and fold down in a
stream of chocolate. Once this stream cooled, the Flake product was created
as the texture had many thin layers of chocolate and was very crumbly and flakey!
In 1930 the
Flake 99 ice cream accompaniment was introduced and then in 2001 the Snowflake
(a crumbly white chocolate Flake centre covered in milk chocolate) was
launched. In 2003 the Cadbury Flake Dipped was introduced where consumers
can enjoy all the benefits of the Flake withouth the mess - ideal for on
the go.
Cadbury
Flake has a very strong advertising history; the famous strapline 'The crumbliest,
flakiest chocolate' was introduced in 1976. The earlier commercials used to feature
a woman who is choosing to enjoy her Flake moment in a unique, and dramatically
indulgent way. However the more recent Cadbury Flake advertising campaigns
in women's press do not show the Flake woman, but empowers the reader to
imagine their own Flake moment.
Did
you know? Over 100 million Flake 99s are sold every year.
(source:
www.cadbury.co.uk)
Watch
the latest Flake commercials
